A new book by Vince Barabba, a former Kodak executive, offers insight on the choices that set Kodak on the path to bankruptcy. Eastman Kodak is a technology company focused on imaging. Eastman Kodak is the leader in digital camera sales, all is not well. This comprehensive SWOT profile of Kodak provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. In addition, the analysis focuses more on the business external environment as opposed to the SWOT analysis that concentrates on both internal and external analysis (Grundy, 2006). STEP 5: PESTEL/ PEST Analysis of Eastman Kodak Co Case Solution: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Kodak is one of the most trusted & renowned brand in the camera industry since its inception. Can penetrate in the Asian market2. The Kodak company has over 6000+ employees, 8. 4.0 Was there a better alternative to the strategy of Kodak?. 3.1 Kodak’s external environmental analysis. However, since the market adoption of digital cameras by the likes of Sony and others, Kodak has taken a back seat in the imaging market. Sell long life cycle and high quality products. Bankruptcy hurt brand name of Kodak and has weakened its market dominance, 2. report provides external environment analysis of Kodak through the use of PEST Analysis. Kodak External Analysis. Kodak’s External Environment According to The Guardian, Kodak’s brand was like Coca Cola’s brand, as Coca Cola are recognised everywhere so was Kodak the only difference is that when Coca Cola realised they had to change or develop they did whereas Kodak did not which is the main reason why people have forgotten about them. PEST Analysis of Kodak. The trend in photography has gradually shifted from traditional film cameras to the use of digital cameras. INTRODUCTION Even though Eastman Kodak is the leader in digital camera sales, all is not well. 3.3 Porter’s Five Forces. Technologies like 3D printing can be leveraged by Kodak3. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. This module is about external analysis. 6.0 SWOT Analysis of Eastman Kodak 6.1 Strength. 4 External Analysis Industry Overview For the purposes of this analysis, Eastman Kodak will be classified under the Digital Imaging industry, acknowledging that the industry contains sub-industries that, when combined, place a company in the Digital Imaging industry. SWOT analysis of Kodak analyses the brand/company with its strengths, weaknesses, opportunities & threats. Made large cost reductions and exited its non-core businesses, 7. The company also sells printers and printing materials that are used in reproducing photos from their digital form. In Kodak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. External analysis of Eastman Kodak Porter’s five forces Model According to Michael porter, an authority on competitive strategy contends that a corporation is most concerned with the intensity of competition within its industry. Contents Political factors Economic factors Social factors Technological factors. Based on them, … Opportunities in the SWOT analysis of Kodak, Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. This article has been researched & authored by the Content & Research Team. Your email address will not be published. This was the iconic, American organization, always on the position of the leader.Its cameras and films have become know all over the world for its innovations. Below are the Strengths in the SWOT Analysis of Kodak: 1. 2039 Words 9 Pages. Description. Organizational Transformation in the Case of Eastman Kodak Corporation By: David • Case Study • 2,137 Words • January 10, 2010 • 2,713 Views. Examining your internal and external analyses together gives you a complete picture of your current situation and the steps you can take to plan your marketing. INTRODUCTION Even though Eastman Kodak is the leader in digital camera sales, all is not well. Kodak is a technology company focused on Imaging. It has been reviewed & published by the MBA Skool Team. Threat (External) Kodak products were out modeled by other organizations that had developed and advanced digital technologies. How theories of culture excellence and approach to organizational learning will assist Kodak in adapting to future market challenges Following are the Opportunities in Kodak SWOT Analysis: 1. KODAK: Rise and Fall of a Legend. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kodak competitors and includes Kodak target market, segmentation, positioning & Unique Selling Proposition (USP). Since 1892 when Eastman decided to name the Eastman Dry Plate Company as Eastman Kodak… The External Factors that Affects Eastman Kodak. With due respect to Dr Shih's perspective having joined in '97, it was the years leading up to that, when Kodak squandered what could have been a dominant position in digital imaging and possibly online social media, due to lack of vision of what was clear to the engineers. The threats in the SWOT Analysis of Kodak are as mentioned: 1. pestle analysis' also help in the decision making process a as it gives companies more knowledge about their business . Join now to read essay Kodak External Analysis. Social factors that leadership of Eastman Kodak Company should analyze for PESTEL analysis are - Demographics and skill level of the population; Class structure, hierarchy and power structure in the society. Still, its high end cameras are pretty popular for imaging. Cases related to patents hurt the brand. 3.0 Why did the strategy of Kodak fail?. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors and industry. 4.1 Portfolio planning models. Show More INTRODUCTION Even though Eastman Kodak is the leader in digital camera sales, all is not well. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors and industry. Quickly rising digital space can reduce business of Kodak, 2. I was at Kodak from '83 - '97, most of that time in electronic/digital imaging R&D and product development. Most of us already know Kodak as the company which was famous for its polaroid camera. As of 2020, Kodak is one of the leading brands in the consumer electronics sector. These also help Eastman Kodak Company in combating external threats. Let's stay in touch :), Your email address will not be published. A broad solution set across graphic communications, functional printing enabling, product goods packaging, 5. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Kodak – Kodak SWOT analysis, Marketing Mix Of Hawkins - Hawkins Marketing Mix, Marketing Mix of Hilton Hotel and Resorts - Hilton Hotel and Resorts Marketing Mix. An external analysis looks at the wider business environment that affects your business. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Eastman Kodak Company is facing in its current business environment. The Eastman Kodak Company VRIO Analysis shows that the financial resources of Eastman Kodak Company are highly valuable as these help in investing into external opportunities that arise. Kodak was responsible for breakthrough products with high quality, sustainability & productivity4. This is a preview of the 6-page document. Kodak has over 7,500 commercial imaging patents – a depth of intellectual property that enables partnerships with other innovators to create new markets, and disrupt existing markets, 6. May 6, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles. Cheaper technology coming in and price wars from competitors can reduce Kodak's market share. Popular By : External environment analysis of Kodak, Macro environment analysis of Kodak . 3.4 VRIN Analysis. Opportunity (External) The company has had a long standing reputation for its quality products. Reduction in the use of printing3. Kodak has more than 100 years of history in photographic film industry. Here is the SWOT analysis of Kodak which is a technology company most known for its polaroid cameras. Number of Words : 1-3 Pages . 2.5 BCG Matrix analysis for Kodak. 2 Application of PESTEL to Eastman Kodak Company. Education level as well as education standard in the Eastman Kodak Company ’s industry ; Culture (gender roles, social conventions etc.) In Kodak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The case asks you to perform an analysis of Eastman Kodak's external environment, using Porter's Five Force Model, in addition to a macroenvironmental analysis. 4 External Analysis Industry Overview For the purposes of this analysis, Eastman Kodak will be classified under the Digital Imaging industry, acknowledging that the industry contains sub-industries that, when combined, place a company in the Digital Imaging industry. Browse marketing analysis of more brands and companies similar to Kodak. Kodak Case Analysis MNGT 520-002 11/13 Time 30 p.m. Erin Vernon Kodak Case Analysis Introduction Eastman Kodak was started in 1880 bya high school drop out when George Eastman invented a dry-plate process in a company at Rochester, New York, which was then used in production of dry photographic plates. Kodak has a world class research and development2. Vrio Analysis of Kodak Internal and External Analysis ProtoBusiness with its extensive network, globally and regionally is based upon the principle of utilizing a possible client's idle time in the car park of shopping center, offices or hypermarts for offering the a Vrio … This can be used by Eastman Kodak Company, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. SWOT analysis is a strategic planning tool that can be used by Eastman Kodak Company managers to do a situational analysis of the company . The companies are not associated with MBA Skool in any way. Kodak External Analysis. I love writing about the latest in marketing & advertising. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. MBA Skool is a Knowledge Resource for Management Students & Professionals. External Environment Analysis & Eastman Kodak Eastman Kodak is an international company that deals in the manufacture of digital cameras and their accessories. Here are the weaknesses in the Kodak SWOT Analysis: 1. Use its patented technology to appeal to the market, 4. 2. Kodak is a top of the mind brand for photography & digital imaging, People looking for photography & digital imaging solutions, B2B in Printed electronics, fuel cells , Sensors and other printed products with functions beyond visual communications. The content on MBA Skool has been created for educational & academic purpose only. Kodak External Analysis Essay; Kodak External Analysis Essay. The application of PESTEL analysis can help Eastman Kodak Company. It is a global pioneer in Digital imaging and photographic materials, equipment and services. (c) . It has lost major market share since digital adoption. ... PEST analysis which is also known as environmental analysis is the assessment that a company performs on its external environment. The profile has been compiled by Global Data to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. Quizzes test your expertise in business and Skill tests evaluate your management traits. Read full text. Kodak has been very sluggish in developing digital technologies which other companies have embraced and developed. Page 1 of 9. You can follow me on Facebook. Recent trends have not been friendly to the Digital Imaging industry. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Eastman Kodak Company PESTEL & Environment Analysis Posted by Freddie Murphy on May-12-2018 PESTEL Analysis & Environment Analysis The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. 2.3 Question three. Kodaks strengthwas it brand ± one of the most recognizable… I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Apply SWOT analysis to Kodak (can be found in Appendix 2) Conclusion To making the best use of the strengths and negate or counter the weaknesses, it is a reasonable decision for Kodak to maintain its progress in Traditional Imaging business (Part 2 of Kodak Strategic Position) and concentrate on combining Digital Imaging and Traditional Imaging as a whole (Part 3 of Kodak … Marketing Cameras to B2B has failed so it might be difficult to market the Printers, 4. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it's time to look to new products and markets. GAP Analysis: Kodak’s Resources and Capabilities. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it's time to look to new products and markets. ...introduction the pestle analysis is a set of tools used to analysis and evaluate various factors which determines and affects the environment of an organization, which should be identified in order to aid company's so they can achieve optimum performance . Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. 3.2 Strategic fit/SWOT Analysis of Eastman Kodak. These analyses are the focus of your paper. Reasons for Kodak failure. An internal analysis looks at factors within your business such as your strengths and weaknesses. This history has brought about the benefit and also the strength of the Kodak brand name and Kodak’s worldwide distribution network.Kodak has its own international distribution network. 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